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Has anyone else seen Marie Claire magazine this month?

Sandwiched inside it’s pages is actually a mini screen that plays a Dolce & Gabbana video advert! Picture & music. You need to see it to believe it!

A very impressive innovation that took me by surprise. Clever really getting a piece of the rapidly developing digital world into print. What could be next – clips of models walking in/wearing the featured clothes? Videos tutorials of makeup/hair? Behind the scences on how the mag was put together? Ooh the possibilities…….

The screen is in a magazine page made from very thin cardboard and has a plastic strip in the binding of the magazine that must sense when the page is opened and this then automatically makes the video play.

So what do you think – clever techology or advertising overkill?